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Twenty Four Seven Hotels' approach to hotel sales and marketing requires an effective deployment of investment and personnel. To ensure our efforts reflect our revenue-orientated culture, we balance corporate oversight & support with highly efficient processes & results oriented sales teams. Our corporate team supports and insures proper execution of each property’s strategic action plan which fuses eCommerce, ”grass roots” marketing, brand and national initiatives into a comprehensive marketing program. Twenty Four Seven's hotel marketing function includes the following functions:
- Development of Annual Operating Plan/Marketing Plan
- Weekly & Daily GM/Property Sales Team Conference Calls
- Sales Activity/Production Tracking and Reporting
- Implementing & Monitoring Sales Incentive Program
- Identifying and Placing Sales Leadership and Top Performers
- eCommerce to Enhance Property Website Positioning
- Content Development for Brand, Independent and On-line Agency Websites
- Global Distribution System strategy
- Local & Brand Advertising and Media Purchasing
- Annual Sales Audit
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